Marketing Booklet for Starbucks

In this project, I developed a comprehensive marketing booklet for Starbucks, applying key frameworks to analyze its brand positioning, industry landscape, and growth opportunities.

This booklet covers everything from competitive analysis and pricing strategies to branding, segmentation, and promotional tactics, offering an in-depth look at how Starbucks maintains its dominance in the coffee industry. By utilizing models like PESTEL, SWOT, Porter’s Five Forces, and the Ansoff Matrix, I assessed Starbucks’ strengths and challenges while providing strategic recommendations for future success.

Explore this project to see how I break down marketing strategies with a mix of data-driven analysis and creative thinking.